Philosophy
BOB STARTED WITH A SIMPLE IDEA: HAIRCARE SHOULD BE LED BY FUNCTION, NOT MARKETING. OUR FORMULAS ARE SHAPED BY PURPOSE, GUIDED BY INGREDIENTS THAT DO REAL WORK, AND DESIGNED TO SUPPORT THE LONG-TERM HEALTH OF HAIR AND SCALP. WHERE MUCH OF THE INDUSTRY FOCUSES ON IMAGE, BOB FOCUSES ON PERFORMANCE — RESULTS YOU CAN TRACE BACK TO WHAT’S INSIDE THE BOTTLE. THIS IS THE FOUNDATION OF FUNCTIONAL HAIRCARE.
FUNCTIONAL HAIRCARE
Care designed for root needs, not surface solutions.
Functional Haircare is the system behind every BOB formula.
It’s how we choose ingredients, how we design products, and how we define performance.
Our approach is built on four principles:
INGREDIENT - LED
Every ingredient has a reason to be there. We choose based on function, not story — so what’s inside always explains what it does.
LONG-TERM RESULTS
We formulate for cumulative improvement. Healthier scalp, balanced moisture, stronger hair — results that build over time, not temporary fixes.
PERFORMANCE - FIRST
Our formulas are tested in real conditions, with stylists and clients. Performance isn’t a claim — it’s a requirement.
FOR HAIR, NOT HAIR TYPES
Healthy hair doesn’t need categories.Our formulas are universal by design, eliminating guesswork and making care simple for everyone.
HOW WE FORMULATE
Every BOB product follows the same logic:
Ingredient → Function → Result
We communicate ingredients the same way we use them — clearly and purposefully:
Moringa → supports strength → helps reinforce the hair fiber
Avocado oil → seals the cuticle → smoother, shinier hair over time
Pea protein → helps fortify → improved strand resilience
Clear ingredients.
Clear function.
Clear results.
BACK OF BOTTLE™
BUILT WITH STYLISTS. MADE FOR EVERYONE.
BOB formulas are developed with professional performance at the core — tested behind the chair, refined through real use, and grounded in results that matter.
The same principles that make BOB effective in the salon make it simple at home:
/ universal formulas
/ functional explanations
/ no hair-type matching
/ results that improve over time
It’s a system anyone can understand:
ingredient → function → result.
SUSTAINABILITY IS BUILT INTO EVERY DECISION.
GREEN IN ACTION
Green in Action means choosing materials and components that reduce impact without compromising performance:
/ recycled plastics
/ recyclable glass and aluminum
/ FSC-certified cartons
/ packaging designed for reuse or recycling
It’s sustainability expressed through function — practical, intentional, and part of how we build every product.
RAY CIVELLO
Back of Bottle™ was created by Ray Civello, a stylist, educator, and industry leader.
Ray began his career at Toronto’s Rainbow Room, becoming a sought-after editorial stylist across North America and Europe. In 1985, he launched Civello, one of Canada’s first salon–spa–retail concepts, known for its integrated approach to service, education, and guest experience.
He later joined Aveda at the highest creative and educational levels — serving as VP of Education — helping shape the brand’s artistic direction and international educator network. Ray also founded Collega International, a broad ecosystem of salons, retail stores, and academies.
Across his work as a stylist, entrepreneur, and educator, Ray saw the same need repeated: haircare had become driven by marketing, not function.
BOB is his answer — a return to purposeful ingredients, performance, and formulas that are led by what they do.
JOIN THE BOB PRO COMMUNITY
To get involved with the BOB professional community, whether that’s sharing in our education offerings, looking to sample products or talking to someone about having BOB as part of your business, please give us a call at 1(833)-882-0919, or send us a message at contact@backofbottle.com